Muse: Julie Sariñana


If we had to name just one blogger who embodied and inspired our ethos, the answer would be Julie Sarinana. While we could easily focus on her millions of Instagram followers or other notable accomplishments, we have a sneaking suspicion this California cool girl is just as genuine in real life as she portrays online. The latter being awfully more impressive and important in the current dog-eat-dog world of the internet.

It seems Julie knew what she wanted out of her blog from the very start. She built a loyal following who followed for outfit posts but leveraged her influence in a subtle, defining way. We remember when she first launched her t-shirt line. Vintage style graphic tees emboldened with positive affirmations from the often sold-out Dream. Believe. Achieve. tee to the stylish Célfie tee, a cheeky nod to Céline. Many venture into the t-shirt and blogging businesses, but few have been successful at evolving to a higher level. Julie made an American staple cool and approachable.

Fast forward some eight years and her eponymous line is a full-fledged fashion brand sold at Nordstrom and other retailers. The Sincerely, Jules brand churns out pieces that are true to Julie's signature California style. And, we can't help but notice the little touches of French influence. Maybe inspired by her travels or French fiancé? We can't confirm, but there's no doubt that Julie brought home a piece of the magic and shares the experience with her followers. 

Aside from teaching us how to consistently approach fashion with ease, we credit Julie for introducing us to the French brand Sézane as well as how to dream, believe, achieve while remaining a kind soul. 

all images courtesy of sincerely, jules