Editor’s Note .05: Easing into New Beginnings

Juley Le

January 12, 2018

written by:


While ripe with resolutions and intention setting, January is arguably the hardest time to start fresh. After what is essentially an eight week binge (that stretch from Halloween to New Years) it is necessary to detox, but it isn’t necessary to go full steam ahead to then crash from the stress of it all. What’s the rush? There’s still over 350 days in 2018. There’s nothing wrong with easing into the New Year. And, that’s just what we’re going to do.

The few weeks of being unplugged gave our team time to reflect and let inspiration naturally flow in for what we’d like to achieve here. While we were able to tip the iceberg with notable American Gems, thoughtful stories, and share how to celebrate the holidays in a new way, we’ve yet to get to the heart of our mission, which is to reassure you that you’re already living the good life. 

This journey started because of all the million lifestyle websites that exist, there wasn’t one that helped cut through the noise. Where many will tell you five steps to this or ten buys for whatever ails you, we wanted a site that simplified life even if it means just sharing thoughtful observations from one side of the pond to another.

In the coming months, we’re excited to dive deeper into this mission through conversations with interesting women who approach life with ease, touring spaces that balance rusticity with sophistication, sharing thoughtful products and services that make life easier, and continue introducing American Gems from across the country.

We hope you’re approaching the New Year with fresh eyes and an open heart, and that you’ll continue joining and initiating conversations here. You’ll see — all good things that are worth it are done with ease.


Juley, Founder & Creative Director



Juley Le


  1. nita says:

    Hi Juley! I love what you and your team of gals are doing. Your content stands apart from the masses because it’s not a regurgitation of what is already out there. I like that ya’ll are striving to produce content that is applicable to the everyday gal who appreciates aesthetic comforts of life but who doesn’t have the taste for nor the means to luxuriate in haute, high-end products. Looking forward to seeing what’s to come. Bisous!

    • Juley says:

      Thank you for being a part of this from the very beginning! Your enthusiasm and let’s not forget your beautiful article truly helps bring this whole idea into fruition more than you know. I hope you know how much we appreciate your input and support. Hoping to get more of your beautiful work here! Until then, we’ll keep trucking along and hope to continue breeding positive feedback like yours.
      So much love!

Leave a Reply

Your email address will not be published. Required fields are marked *